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The unitive approach to coaching is not based on any pre-conceived theory or set of beliefs. It has evolved organically over a period of years as a result of my own long experience in the field of personal and professional development.
In 1971 I began working with Dr Jay Stattman, the director of the Institute of Unitive Psychology at Utrecht, The Netherlands, where I subsequently became an associate staff member, setting up human potential courses, seminars and training facilities all over Europe.
The unitive coaching process represents a comprehensive tutorial framework within which a valid individual authenticity can be built. It provides a comprehensive introduction to the theory and practice of personal and professional self-empowerment and the development of insight, true awareness and authentic interpersonal communication.
Basic principles of Unitive coaching
The unitive approach to the process of self-discovery is not only eminently practical but also covers every aspect of the whole person.
– At the rational level, it works experientially to bring to awareness obsolete and redundant patterns of acquired behaviour
– At the emotional level it seeks to reconcile spontaneous feelings with intellectual insight
– At a psychological level, it aims to empower individuals with self-knowledge and the strength of their unique authenticity
– At the higher, integrated level of intuition, its goal is to facilitate personal development on issues of imagination, spirit and creativity
Unitive coaching in practice
The first requirement for those who intend to communicate effectively in an honest and open dialogue with other people is that they are up to speed with their own developmental homework. To act authentically as an effective resource to others on their individual pathways through life, you first need to be thoroughly conversant with your own home territory. You can’t take anyone further than you’ve travelled yourself.
There’s an old saying that goes, “We don’t see the world as it is; we see it as we are”. You’ll never be able to see what’s really going on in the present if your attitudes and patterns of behaviour remain stuck in the past, with your eyes staring at an unchanging inner landscape. If you want to become aware of who you really are – to start feeling comfortable in your own skin – you’ll need to examine your own habitual outlook on life; discover its hidden and negative function, and work to bring it up to date and relevant to present reality. It’s a demanding and often difficult task, but you’ll find the rewards are enormous.
Personal authenticity is all about experiencing each event in life in the light of present reality, instead of through the distorting mirrors of the past. This will necessarily involve you in what might at first appear to be a frightening thing to do. In order to access your innate sources of personal wisdom, you’ll need first to let go of those bits of your previously acquired stuff that’s now become useless – to cast off your old protective clothing and immerse yourself completely in whatever new experience life may come up with.
Once you’ve become part of that experience, your entire being – mind, body and spirit – will become an instrument for opening up receptive channels of communication between your own true responses and those of the people who share your present environment. Instead of trying to influence events from the outside, you’ll find you’ve become an integral part of them. It’s a magical process: experiencing the power of the present instead of just observing it.
Within yourself you have the potential to integrate your internalised conflicts into a unitive whole, greater than the sum of its separate parts.
Unitive coaching provides a level playing field where coach and client face each other as equals. Instead of assuming a directive role, it identifies the true nature of the personal authenticity and power habitually surrendered to ‘experts’ and authority figures and brings it back home where it belongs.
The ultimate goal of unitive coaching is to facilitate this liberating insight. The true purpose of human existence is to accept and to commit to present reality and the inevitable imperfections of life and all who live it.
…and in that very imperfection, each individual can experience the truth and beauty of authentic being and the possibility of spontaneous change.
About The Author: Charles Bentley PhD, founder of Life Coach UK, is recognised to be one of the most qualified and experienced life coaching tutors practising in the UK today. The Advanced Coaching Course demonstrates the enormous potential of his approach to acquiring and developing world-class coaching skills. For more information visit http://www.LifeCoachUK.com Source:www.webmasterinfoandcontent.com
Everyday I see more and more affiliates making the same mistakes. The worst part is that they're just doing what they're taught by the so-called experts.
It's no shock to me that 95% of affiliates make no money. The problem isn't that some people are just better than others the problem is just the way the 95% are running their business. That's why I'm going to diagnose the 6 most common mistakes AffiliateClassroom.com sees affiliates making everyday.
The 6 Mistakes you better learn to avoid like the plague:
1. Not Building For Search Engines:
If you're an affiliate and want to be successful at it, you better learn to make search engines your best friend. Search engines are a better source for long-term, targeted and FREE traffic. Make sure to build your site in clean HTML coding, provide good content and optimize all your pages (not just the home page).
I firmly believe that all affiliates need to study search engine optimization closely. If you want to learn how to optimize websites quickly without spending years studying, check out my push-button system at http://www.DominateSearchEngines.com
2. Not Enough Text Too Many Banners:
This might be the #1 problem I come across hundreds of these sites almost daily. Think back to why YOU'RE online to find information right? What good are banners to you? Do banners provide you any good information? Absolutely not.
Don't get me wrong, I don't discourage using banners I just say to only use them after you have content on your website. And stick to just 1 or 2 banners. The goal here is to hook someone with good content, then urge them to click the banner to learn more. Don't just slop up a bunch of banners and expect to become a super affiliate
3. Promoting Only One Product:
This was something I learned from Ken Envoy and it made no sense to me until I tried it. Let's use an example to illustrate: Let's say you're looking for a car and you ask someone Hey, which one should I buy? Would you rather have the person show you 3, give you the positives and negatives and then suggest a car or just shove one of them down your throat and refuse to talk about anything else?
I think the answer is clear you much rather have someone RECOMMEND something. So, do the same on your websites let your consumer choose what link they click on (your conversions will go through the roof).
4. Not Giving Away FREE Products:
Another mistake I see done on almost 98% of the websites I visit they have absolutely no viral marketing build into their system. If you want to hook someone and build loyalty, put some of your best information into a small PDF give it away for free and watch your sales and traffic multiply. NOTE: This is a more long-term strategy so be patient
5. Hard-Selling:
If you know anything about affiliate marketing, then you've heard of PRE-SELL well it's a shocker that most people never use it. PRE-SELL is when you warm up to your visitor with some good content and information and then slowly recommend them to buy something.
I also never thought this would work until I tried it. Hard-selling is what your merchant should be doing, you, however, should avoid it at all costs.
6. Too Much Going On
This mistake is a bit related to the Too many banners mistake. I can't even begin to tell you how many times I have WANTED to buy something but just couldn't find the right link to do it.
Some affiliate websites have a million things going on the reader gets so confused that they hit the back button and poof, never come back. Keep your pages targeted and clean go for ONE goal to get the click over to the merchant(s) you're promoting.
Golden Rule: The more you show them, the more confused they get.
I highly suggest reading those 6 again they are very important to master if you want to become a super affiliate one day. Even I am going back to my old projects and still fixing my mistakes they're all over the place. But, the second I fix them, I see an enormous difference, you will too.
About the Author:
Anik Singal, Gaithersburg, MD, USA support@affiliateclassroom.com http://www.AffiliateClassroom.com
This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time. Sign up for a FREE course and find out more:
http://www.AffiliateClassroom.com
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